Here are some important Presave to Spotify campaign concepts and resources that are designed to help you better understand how Spotify Presave campaign really work and what your options are. Pre-save to Spotify campaigns are the latest category of Spotify activations and they have become popular in the last few months. In fact, most major releases by music labels of both albums and singles now have some sort of pre-save campaign associated with them (See examples).
Pre-save campaigns are the streaming equivalent of “Pre-order” campaigns. The idea is to engage fans early and to encourage them to automatically save an album, EP or single so that it is automatically added to their Spotify library (and optionally a Spotify playlist) the day it becomes available.