So what is Pre-save to Spotify anyways? Pre-save to Spotify is functionality that allows your fans to connect on Spotify and have an upcoming album, EP or single automatically added to their Spotify library and a playlist of their choosing on the day it is released.

How do Pre-Save for Spotify campaigns work?

Pre-save campaigns allow fans to add an album, EP or single to their Spotify library when it becomes available on Spotify. Think of it as ‘Pre-order for Streaming’. This allows music labels and artist to start promoting an album and acquire future potential listens sooner as opposed to later. Additionally, our platform also allows you to incentivize fans who pre-save by allowing them to participate in a sweepstakes, contests or prize drawings. You can also choose to reward fans with exclusive content, discounts on tickets or merch, and even music downloads.

Is there more than one way to do a Pre-save? What are my options?

Yes, there are many different options and approaches to doing a pre-save. These options are discussed in more detail in on our Pre-Save to Spotify Glossary! In reality there is no right or wrong way to do a Spotify pre-save campaign. It just really depends on your label’s or artist’s preference, your genre, and your fan base. Obviously we have some empirical data that suggests some approaches are better than others, so feel free to drop us a line if you’re sure which approach is going to work best for our album, EP or single.

Find out more about our Pre-save Platform and Pre-Save to Spotify campaigns here: