The Platform that powers your Pre-Save to Spotify Campaigns and Activations.
Here is some marketing advice pulled directly from Spotify’s own marketing blog.
On Spotify, the key to getting your new release in front of fans is “Follow.”
“Promoting New Releases to Your Followers”, Spotify Blog – Feb 21, 2017
As an artist, this means it’s even more essential to get your fans to follow you on Spotify.
“Say Hello to Release Radar”, Spotify Blog – Aug 16, 2016
Here are some important Presave to Spotify campaign concepts and resources that are designed to help you better understand how Spotify Presave campaign really work and what your options are. Pre-save to Spotify campaigns are the latest category of Spotify activations and they have become popular in the last few months. In fact, most major releases by music labels of both albums and singles now have some sort of pre-save campaign associated with them (See examples).
Pre-save campaigns are the streaming equivalent of “Pre-order” campaigns. The idea is to engage fans early and to encourage them to automatically save an album, EP or single so that it is automatically added to their Spotify library (and optionally a Spotify playlist) the day it becomes available.
So what is Pre-save to Spotify anyways? Pre-save to Spotify is functionality that allows your fans to connect on Spotify and have an upcoming album, EP or single automatically added to their Spotify library and a playlist of their choosing on the day it is released.
Pre-save campaigns allow fans to add an album, EP or single to their Spotify library when it becomes available on Spotify. Think of it as ‘Pre-order for Streaming’. This allows music labels and artist to start promoting an album and acquire future potential listens sooner as opposed to later. Additionally, our platform also allows you to incentivize fans who pre-save by allowing them to participate in a sweepstakes, contests or prize drawings. You can also choose to reward fans with exclusive content, discounts on tickets or merch, and even music downloads.